Alessandro
Canova



Hi! 👋 Over the years I've supported some of the world’s top brands in achieving sustainable growth through performance marketing—driving user acquisition, increasing revenue, and improving profitability. With extensive experience across multiple industries, I designed strategies that supported overarching business goals and drove tangible outcomes.


Brands


Expedia
Hotels.com
Ebookers
Firefox
Pocket
Mozilla
Disney+
Walt Disney World
Disneyland Paris Getty Images
Burberry
Microsoft

Experience


Expedia Group
Metasearch Performance Manager

2024 - Present Responsible for leading the global Metasearch strategy for Expedia Group on Tripadvisor. Metasearch is a highly competitive channel where performance is measured in real time and impact is immediate.

I liasied with cross-functional teams in analytics, machine learning, and AI, as well as external partners, to build and scale data-driven campaigns that consistently delivered on key business objectives—revenue, spend efficiency, and ROAS.

Managing a multimillion-dollar budget across diverse international markets, I ensured every decision aligned with financial targets and business forecasts. I invested heavily in refining tracking and reporting frameworks, enabling faster, more informed decision-making and more accurate forecasting.

Success in this space demanded agility. I regularly analyzed performance data to identify new growth opportunities, test new approaches, and adapt strategies to shifting market conditions. The result was a program built for resilience—scalable, efficient, and firmly rooted in measurable outcomes.
Mozilla
Senior Marketing Manager
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Contact


Some of the services I can provide to help you grow your business, or get a better grip on everything that is happening:

  • Performance strategy & execution
  • Paid Search & Social (Google, Meta, etc.)
  • Digital marketing consulting
  • International growth campaigns

Send me a message if you’re looking for a a partnership and think my experience can help you, or you just want to chat and see what is possible.Â